Tyrone is watching a late-night TV show when a low-budget co…

Tyrone is watching a late-night TV show when a low-budget commercial for a local restaurant comes on air. He is affronted by the poor quality of the commercial and immediately tunes out the message without processing any of the information. According to the elaboration likelihood model (ELM), Tyrone is engaging in which route to persuasion?

Marvin is watching an interesting TV program with a group of…

Marvin is watching an interesting TV program with a group of friends. During the commercial break, he is unable to concentrate on a commercial for a soda drink because all his friends are discussing the events of the show. In this scenario, Marvin is encountering

Jasmine calls a mobile phone store to inquire about a new ph…

Jasmine calls a mobile phone store to inquire about a new phone available in the market. The customer service operator sends her an e-mail with the product details along with other specifications Jasmine requested. Which type of touch point is illustrated in this scenario?