The business buyer has to make the fewest decisions when involved in a ________.

A brand that is action-oriented and causes consumers to engage in physical actions appeals to the ________ dimension of brand experience.

According to BrandAsset ® Valuator model, esteem and knowledge, the two pillars of brand equity together create brand ________, a “report card” on past performance and a current indicator of current value.

In the ________ type of retailing, customers usually find their own goods, although they can ask salespeople for assistance.

Which of the following is NOT conducive to database marketing?

H&A is a retail chain that specializes in selling goods at very low prices. To achieve this, it stocks a very narrow assortment of basic necessities and offers customers a “no-frills” shopping experience. H&A is an example of a(n) ________ store.

Pampers divides its market demographically on the basis of ________ into prenatal, new baby, baby, toddler, and preschooler.

Sometimes a rise of only 10 percent in consumer demand can cause as much as a 200 percent rise in business demand for products for the next period. This is an example of ________.

When Coca-Cola determines the bottled-water competitors for its Dasani brand by identifying the products or sets of products with which a brand competes and which function as close substitutes, it is determining Dasani’s ________.

The main risk in a ________ approach is the substantial resources needed and the difficulty of planning entry strategies for many diverse markets.