Before you complete your test, make sure your work is organized and show your work to the camera before you submit your test.  Each page must be shown.  Leave each page in front of the camera for at least 2-3 seconds.  I have included an extra five minutes in the test to accommodate this requirement.  Failure to complete this task will result in a 10 point deduction from your test grade.   Click the completed choice below once you are done.

Consider an industry with steadily declining demand. A firm can choose to stay or exit. If it exits, it can sell of its assets and recover a scrap value of $4500. If it stays, its future stream of payoffs is:   t = 0 t = 1 t = 2 t = 3 Payoff from staying 1500 1500 1000 500 Assume that the interest rate is 10%, so r = 0.1. Round your answers to 2 decimal places. What is the PDV of payoffs from staying? Should the firm stay in the industry? (Type in “Yes” or “No”)

Show your handled calculator that you are using for this test to the camera.  When done click the completed choice below and continue the test.

Hoffman Enterprises has a portfolio of businesses in a wide variety of unrelated industries. One of its strategic business units (SBUs) has high market share in a low-growth industry. How would this SBU be characterized in terms of the BCG matrix?

Ra’Shana’s car broke down on the way to work, and she realizes that she needs to quickly find a repair shop to take care of her vehicle. Which stage of the consumer decision process model does this represent?  

The World Wrestling Federation (WWF) manages professional wrestling matches. In addition, the WWF owns and operates a successful club in NYC; it is partnered with Microsoft to manufacture Xbox video consoles; it produced its own reality-based television show; and it has licensed and marketed a number of WWF-related toys and collectibles.  All of these efforts have been targeted to fans of professional wrestling.  From this description, you could say that the WWF has adopted a _________ strategy.  

Janai is considering opening a McDonald’s in her home country of Nicaragua. Which type of market entry strategy would she use?

Imagine you are interested in entering the global marketplace. Which would be the easiest way for you to begin?

Ra’Shana’s car broke down on the way to work, and she realizes that she needs to quickly find a repair shop to take care of her vehicle. Which stage of the consumer decision process model does this represent?  

Janai is considering opening a McDonald’s in her home country of Nicaragua. Which type of market entry strategy would she use?