A manufacturer is using legitimate power when it ________.

Which of the following is a benefit of product mapping?

Although Brenda previously used the US Postal Service because it offered better prices on package shipping, she now uses only FedEx, because it gives her the facility of shipping from any FedEx location 24 hours a day. Which of the following factors led to Brenda’s customer switching behavior?

The brand name of New Zealand vodka 42BELOW refers to both a latitude that runs through New Zealand and the percentage of its alcohol content. From a marketing management perspective, which of the brand equity drivers is most applicable in the given scenario?

Buyers expect products to have high ________, which is the degree to which all produced units are identical and meet promised specifications.

Marketing communication strategy can be decided by conducting an image analysis by profiling the target audience in terms of ________.

Consumer surveys suggest that one of the most significant inhibitors of online shopping is the absence of ________.

The ________ marketing sales system works by recruiting independent businesspeople who act as distributors.

A marketer interested in segmenting a business market based on ________ intends to eventually segment the market based on power structure and nature of existing relationship.

Praxair Limited is a supplier of synthetic graphite to a number of electrode manufacturers in the United States. Its customers have shifted their ordering responsibilities to Praxair and the company regularly monitors its customers’ inventory levels and has taken responsibility for replenishing the supplies automatically through continuous replenishment programs. Which of the following systems do Praxair and its customers follow with respect to order-routine specification?