Luisa is working with her website consultant, Alexa, to dete…

Luisa is working with her website consultant, Alexa, to determine the keywords to use on the website to improve the website’s ranking on search engines such as Google. Alexa suggests that the content on the website should use various keywords, including some unnecessary and irrelevant keywords that are duplicated across various landing pages.  Luisa, having taken several courses on Digital Marketing realizes that this is a ____________ idea popularly known as ______________.

ASSESSMENT DETAILS This assessment is a Paper 2 Assessment. …

ASSESSMENT DETAILS This assessment is a Paper 2 Assessment.  TOTAL AMOUNT OF TIME: 80 minutes Time allowed for printing and reading: 10 minutes Duration of test; 60 minutes Time allowed for scanning and uploading: 10 minutes INSTRUCTIONS TO ALL STUDENTS Do not open this assessment until instructed to do so. A graphic display calculator is required for this paper. Section A: answer all questions. Answers must be written on the exam paper within the answer boxes provided. Unless otherwise stated in the question, all numerical answers must be given exactly or correct to three significant figures. A clean copy of the mathematics: analysis and approaches formula booklet is required for this paper. The maximum mark for this assessment is .

Omar and Maria run an online business selling hand-crafted l…

Omar and Maria run an online business selling hand-crafted leather boots. They have been aggressively marketing their products across various platforms and medium, both digital and physical (e.g., billboards). Recently, Omar and Maria have started evaluating what platform or medium is encouraging the most conversions on their websites. They have decided to determine how to assign credit for website responses for all touch points (channels) through which consumers make their way to a conversion action on the website. Omar and Maria are jointly deciding to do which of the following?