Marketers embed covert messages in ads or packaging of which the consumers are not consciously aware, yet it affects their behavior. This technique employed by the marketers targets the ________ of a consumer.

Which of the following is true about the buying center?

Marketers typically focus on brand ________ in choosing the points-of-parity and points-of-difference that make up their brand positioning.

The ________ marketing sales system works by recruiting independent businesspeople who act as distributors.

Companies such as Edison Nation and the Big Idea Group have sprung up to tap into ________ possibilities, often combining its own design, branding, engineering, and sales teams with online participants, forming a community for devising new products.

Increasingly, new-product ideas arise from ________ that combines two product concepts or ideas to create a new offering.

The offer strategy has five elements: the product, the offer, the medium, the distribution method, and the ________.

The brand promise for ________ is “the product you buy is of highest esteem, based on its timeliness, elegant design and the high quality, which is derived from the excellence of our craftsmen.”

In a ________ defense, the market leader stretches its domain over new territories that can serve as future centers for defense and offense.

A(n) ________ is defined as a distinct unit within a brand or product line distinguishable by size, price, appearance, or some other attribute.