What is a key limitation of third-party data compared to first-party data? 

A Jacksonville Beach retailer runs a digital campaign and spends $12,000. It generates 1,500 clicks, and 500 of those clicks convert into sales. The average order value (AOV) is $75. What is the CPA?

Which of the following best describes the shift in consumer behavior due to digital media evolution?

A market has 15 TV households (A to O). Samsung implemented a 4-week ad schedule. Each week’s episode of Desperate Housewives carried a Samsung commercial. For each week, “X” represents households watching the show, Desperate Housewives. “On” means the TV set was on but tuned in to a different show. “Off” means the TV set was off. Refer to the following frequency distribution to solve the questions. Every household has a TV set. Week A B C D E F G H I J K L M N O 1 X On X X X X On On X Off Off On On X Off 2 X On X On On On X Off X X On Off Off X X 3 X X On X X Off On X On X Off On X X On 4 Off X X X Off X X On X X X Off On X X – What is the rating for the third week? 

Big data is collected primarily through surveys and interviews. 

  Total US All Users Heavy Users   A B C D A B C D ’000 ’000 % down across % Index ’000 % down across % Index Total Shoppers 115901 26832 100 23.2 100 8223       18-24 8751 1840 6.9 21.0 91 617  ??     25-34 25859 5171 19.3 20.0 86 1968       35-44 26564 6172 23.0 23.2 100 1899       45-54 19076 4322 16.1 22.7 98 766       55-64 14120 3504 13.1 24.8 107 1264       65 or older 21532 5824 21.7 27.0 117 1708       In the group of heavy users, what percentage are aged 18 to 24?

What best defines a “walled garden” in the context of social media advertising?

What is a major consequence of removing third-party cookies for advertisers? 

Which of the following is an example of first-party data collected by a company?

A retailer uses a loyalty program to serve ads to customers whose accounts show past purchases and saved preferences, not just general demographics. Which type of targeting is based on known facts about a user rather than assumptions?