Suppose that you manage the website of Vibe Lounge Tampa, a nightclub popular in the area. You are doing a strategy of paid search results right now and you have set “nightclub” as your only keyword so that the website of your club is suggested to anyone who conducts a “nightclub” search in the area. However, you start to notice that people are coming to your website after searching for terms such as “nightclubs fights,” “worst nightclubs in Tampa,” and “most dangerous nightclubs in the area.” If you want to avoid people searching for these terms to see your website, you could potentially adopt a:

This exam has been designed to allow you to open a different tab in your browser to visit another website. Please open another tab (without closing this one) and visit any website of your choice. Based on our discussions about website design, how would you improve this website? Please mention the selected website in your answer.  

A consumer was in the grocery store the other day and she received this flyer (see picture below). Then, later that week she remembered the flyer, typed the McDonalds URL directly in her browser, and went to the website. What type of traffic is this?  

Annually, GQ magazine publishes a list of the best gifts for men during the Christmas season on its website (gq.com). For example, here are some of the products featured on this year’s list:   As seen in the picture, they recommend J.Crew sweaters and New Balance sneakers as good gift options this year. If someone is browsing the list posted by GQ and clicks on the picture of the shoes, which redirects them to the New Balance website, this would be an example of:

Welcome to your midterm exam. You will have 180 minutes to complete this test, which has 27 multiple-choice questions with a single right answer, and three open-ended questions. Take your time during this exam and complete it while being calm. There is no need to rush, and you will most likely get a good score if you take the time to read the questions and think about the answers.  Remember that you are able to use a single paper sheet with your notes to complete this exam.   Note: I have added a calculator to the test. You probably won’t be needing this but is there just in case.

These are the results you get when you search for concert tickets in Florida: If someone clicks on StubHub after doing this search, we would say that this is:

A consumer was in the grocery store the other day and she received this flyer (see picture below). She scanned the QR code and went directly to the website. What type of traffic is this?  

During cardiac arrest in a pregnant patient, which of the following is true regarding the risk of aortocaval compression?

Identify the title and the author of the work: What don’t I understand?” I wanted to know. “Your heritage,” she said. And then she turned to Maggie, kissed her, and said, “You ought to try to make something of yourself, too Maggie. It’s really a new day for us. But from the way you and Mama still live you’d never know it” Analyze the passage within its historical context.

Identify the author and title of the work: As Reena described the events which followed—the break with Bob, her gradual withdrawal from the left-wing group (“I had had it with them too. I got tired of being ‘their Negro,’ their pet. Besides, they were just all talk, really. All theories and abstractions. I doubt that, with all their elaborate plans for the Negro and for the works of the world, any of them had ever been near a factory or up to Harlem”)—as she spoke about her reinstatement in school, her voice suggested the numbness she had felt then> it only stirred into life again when she talked of her graduation. Analyze the passage within its historical context.