At a car dealership, Jeff asks a salesperson a number of que…

At a car dealership, Jeff asks a salesperson a number of questions: “How good is the gas mileage on this model? What does Consumer Reports say about this model? Does this car typically hold its resale value?” The _________ component of Jeff’s attitude toward the car most likely informed his questions.

On his way to work, Shige witnesses a serious car accident….

On his way to work, Shige witnesses a serious car accident. He is tempted to stop to help, but keeps on driving as he says to himself, “I’ll be late for my meeting and may even have to be interviewed by police and even asked to testify in court later. That’s just too much to ask.”  Which of the concepts below best reflects Shige’s calculation of rewards and costs of providing help?