The firm of Bergeron has existed for hundreds of years, havi…

The firm of Bergeron has existed for hundreds of years, having made exquisite clocks and watches. In its advertising it refers to clocks the firm made for such past royalty as Marie Antoinette and the czars of Russia. Employees are constantly reminded of the firm’s rich history and its long tradition of excellence of design and execution. As part of its long-term strategic direction, Bergeron is motivating its employees through its:

IKEA is a global furniture retailer with more than 300 outle…

IKEA is a global furniture retailer with more than 300 outlets in 39 countries and regions. IKEA focuses on lowering its costs as well as understanding customer needs, especially younger ones. IKEA’s international strategy is best described as __________, and the appropriate organizational structure to implement this strategy is the __________ structure.