The retailer’s ________ should differentiate the retailer while matching target shoppers’ expectations.  One strategy is to offer merchandise that no other competitor carries.

Short-term incentives to encourage the purchase or sale of a product or service is called ________.

Each store has a “feel”; one store is cluttered, another cheerful, a third plush, a fourth somber. The store must plan a(n) ________ that suits the target market and moves customers to buy.

In a television commercial for Chobani Greek yogurt, the manufacturer Chobani plays which role in the communication process?

Shorter lead times allow retailers

These stores usually carry more specialty goods for which customers like to be “waited on.” They have much higher operating costs, which are passed along to the customer

Until retailers ________ and ________ their markets, they cannot make consistent decisions about product assortment, services, pricing, advertising, store dcor, or any of the other decisions that must support their positions.

If marketing communications are effective, they will

Sally could recall the brand of toothpaste she used only when a marketing researcher mentioned the brand. This is known as

Campbell soup has a 50% market share. A small local soup brand claims that it tastes “as good as Campbells”. This claim represents what type of advertising? How should Campbells respond?