BrightSmile Toothpaste has never conducted formal market research before. They want to gain initial insights into customer perceptions of their brand compared to competitors. Which approach should they start with?

DaVonte has a home repair business. He goes to a home improvement store to purchase a large quantity of lumber for his next repair project. While he is there, he picks up batteries for the smoke detector in his house. In this scenario, the lumber is a ________ purchase, and the batteries are a ________ purchase.  

The Roman official Pontius Pilate

Which statement best describes the Roman attitude toward the manumission of slaves during the Republic?

Following the death of Marcus Aurelius, the empire

How did common people become familiar with Christian ideas as Christianity spread to barbarian people?

Why would a convicted Roman criminal in the late empire decide to become a gladiator rather than work in the imperial mines?

Which emperor established colonies of Roman military veterans?

Whom did Augustus name as his heir?

Which type of slave was most likely to be given freedom?