The function of an IMC strategy ends with delivering promotional messages to intended audiences.

Category killers are invulnerable to competition because of the huge selections they offer in different product lines.

An IMC strategy begins with the organization’s goods and services and then works its way toward consumer wants.

While implementing the strategy of category management, a category manager oversees an entire product line and is responsible for the profitability of the product group.

The U.S. service sector makes up only one-tenth of the nation’s economy.

Advertising is an important component in the marketing mix for accessory equipments.

The first step in measuring customer satisfaction involves comparing actual sales to forecasted sales.

The classification system for business products emphasizes customer buying behavior rather than product uses.

Managers are responsible for communicating the goals of total quality management to all staff members.

A product’s package color, size and label shapes are all part of its trade dress.