Which of the following characteristics make for a strong statement to be used in an Affinity Diagram?
One challenge for NP (new product) IMC is:
One challenge for NP (new product) IMC is:
Using Design Thinking, a quest for breakthrough ideas often…
Using Design Thinking, a quest for breakthrough ideas often begins with an open exploration of customer needs – especially latent, undiscovered needs that may be difficult to articulate, also referred to as:
One of the most common errors the author of “Conducting Prob…
One of the most common errors the author of “Conducting Probing Buyer Interviews,” notes when observing people learn to conduct buyer interviews is a failure to probe on the buyer’s statements.
Customer Profile Matrices and Personas are:
Customer Profile Matrices and Personas are:
Indirect questioning that allows a respondent to project ont…
Indirect questioning that allows a respondent to project onto something else to get past their defense mechanisms is using:
According to “Fundamentals of Mapping Experiences,” the type…
According to “Fundamentals of Mapping Experiences,” the type of value called Epistemic Value is generated by a sense of curiosity or a desire to learn.
Within the context of NPD, design thinking is very well suit…
Within the context of NPD, design thinking is very well suited to use in markets _____, and when user needs are uncertain, such as the emerging market for wearable biometric devices.
A customer journey map is best completed if grounded in cust…
A customer journey map is best completed if grounded in customer research, preferably including in-depth ethnographic-style _____.
The best new products are novel, meaningful, and feasible. M…
The best new products are novel, meaningful, and feasible. Meaningful means: