A team formed at Intercom Inc. to generate ideas for new products conducts frequent meetings and engages in activities such as mind mapping and brainstorming. Most of the meetings are conducted at informal locations away from office. These workplaces are called ________.

Oliver, a company that produces different types of olive oil, launched a promotional campaign focusing on the alternative uses of olive oil. What strategy is the company implementing to expand its total market demand?

________ is an element of the marketing communications mix that involves online activities and programs designed to engage customers or prospects and directly or indirectly raise awareness, improve image, or elicit sales of products and services.

It has been observed that most new products have shorter product life cycles. What is the reason for this?

Many US firms prefer to sell in Canada, England, and Australia – rather than in larger markets such as Germany and France – because they feel more comfortable with the languages, laws, and culture, which reflect the ________ between these countries and the United States.

Which of the following is an example of a business and sales force promotion?

Bill and Josh are considering opening a retail store. They have identified their target market and location and are finalizing the details of the merchandise they will carry. Since the neighborhood is rundown and the customers in the area are very price-conscious, Bill and Josh want to offer goods from well-known brands, but at lower rates than the full retail prices of the products. They choose to stock excess production from manufacturers or goods that have remained unsold at other retailers. This is a description of a(n) ________ retailer.

If a marketing researcher uses such names or categories as Blue Blood Estates, Winner’s Circle, Hometown Retired, or Shotguns and Pickups,  when doing segmentation research, the marketing researcher is using ________ clusters.

Place advertising, or out-of-home advertising, is a broad category that includes many creative and unexpected forms to grab consumers’ attention, including all of the following EXCEPT ________.

A factory outlet is an example of a(n) ________ retailer.