The degree to which the beneficial results of an innovation’s use are observable or describable to others is called ________.

________ is the effect one person has on another’s attitude or purchase probability.

A standardized marketing program involves ________.

With the ________ heuristic, predictions of usage are based on quickness and ease of use.

________ includes objections due to proposed contract completion time, quality of goods and services offered, purchase volume, product safety, and responsibility for financing, risk taking, promotion, and title.

________ is a company’s ability to perform in one or more ways that competitors cannot or will not match.

A firm that is based in France designs jewelry and takes custom orders from around the world. They do not design more than 15 pieces of jewelry in a year and ensure that each design uses unique stones and is unique. Such nichemanship is an example of ________ specialist role.

________ refers to the task of securing editorial space – as opposed to paid space – in print and broadcast media to promote or “hype” a product, service, idea, place, person, or organization.

Newman Inc. is a company that manufactures saddles specifically for horses that race in derbies in the United States and the United Kingdom. Within this context the firm is exhibiting the role of a ________ specialist.

Moving ________ carries risks. The new brand can cannibalize core brand sales and lower the core brand’s quality image.