The most effective communications mix tool at later stages of the buying process is ________ because it is particularly effective at building buyer preference, conviction, and action.

A Japanese firm is ready to sell its recent technological innovation to the US government. But it has asked for 80 percent in cash and the rest in mica. The Japanese firm is looking to enter into a(n) ________ with the US government.

Straight extension of the product means introducing ________.

All of the following are benefits of following the ________ approach to target market selection: a strong knowledge of the segment’s needs, a strong market presence, operating economies through specializing in production, distribution, and promotion.

________ is a source of a spokesperson’s credibility that describes how objective and honest the spokesperson is perceived to be.

Jaycee was using ________ when his organization tried to win the support of the leaders of one of his distributors by including them in advisory councils, boards of directors, and the like.

An administered VMS coordinates successive stages of production and distribution through ________.

A standardized marketing program involves ________.

Which of the following media timing factors expresses the rate at which new customers enter the market?

Which of the following is NOT one of the specific branding guidelines for small businesses?