When museums charge a lower admission fee to students and senior citizens, this form of price discrimination is known as ________ pricing.

A(n) ________ is any good, service, or idea that is perceived as new, no matter how long its history.

The owner of supermarket chain Reynold’s has realized that customers want a wider variety of goods than is currently available. However, Reynold’s cannot afford the costs of storing excess inventory. Additionally, the owner is not willing to take the risk that the new products will remain unsold. Which of the following types of wholesalers can help Reynold’s meet customer demand while minimizing costs?

If married and unmarried women respond similarly to a sale on perfume, these hypothetical segments fail the ________ criterion for useful market segments.

Companies can run the same marketing communications programs as used in the home market or change them for each local market, a process called ________.

M-commerce refers to ________.

When Apple introduced the iPod in October, 2001, it was the first-of-its-kind product that offered sizable storage capacity for songs and a portable device that was not seen before in the market. Which of the following is most likely to have been the marketing communications objective for the iPod at the time of its introduction?

With the ________  heuristic, the consumer chooses the best brand on the basis of its perceived most important attribute.

A company can be said to have used ________ if the company distinguished among customers buying on the basis of price, service, and quality.

Madame Tussaud’s wax museum is a popular tourist attraction in London. The museum charges higher entry rates for tourists compared to locals. This form of price discrimination is known as ________ pricing.