If a producer wants to achieve rapid market penetration through a low-price policy, while a dealer wants to work with high margins to pursue short-run profitability, the source of the channel conflict is ________.

If Jose is describing chip processing speeds and memory capacity, he is describing the ________ of his firm’s offering in the FABV approach.

Which of the following functions of public relations departments involves presenting news and information about the organization in the most positive light?

Randall Ringer and Michael Thibodeau see ________  as based on deep metaphors that connect to people’s memories, associations, and stories.

Apple’s iPod shuffle is an example of ________.

Purchasers of theatre tickets receive a 20 percent discount if they purchase and pay for the full season at one time. This is an example of what type of product-mix pricing?

If Ampex Support Systems is the single supplier for a local manufacturing company’s MRO (maintenance, repair, operating) supplies and needs, Ampex Support Systems is considered as providing ________ for the manufacturer.

Personal influence in marketing communications carries great weight when the ________.

Industrial tools claiming to have durability, and antacids announcing their efficacy convey a brand’s category membership by ________.

Which of the following is a characteristic of the affordable method of establishing a marketing communications budget?