________ is the ability of a company to prepare on a large-scale basis individually designed products, services, programs, and communications.

How a consumer shops for organic foods and how he or she uses and disposes of the product is part of the consumers’ ________ that is important for marketers to consider.

A jobber in a three-level marketing channel is a(n) ________.

According to the BRANDZ model of brand strength, brand building involves people progressing through a sequential series of steps. Which of these steps convey the message “Nothing else beats this brand”?

The business buyer has to make the fewest decisions when involved in a ________.

A brand that is action-oriented and causes consumers to engage in physical actions appeals to the ________ dimension of brand experience.

According to BrandAsset ® Valuator model, esteem and knowledge, the two pillars of brand equity together create brand ________, a “report card” on past performance and a current indicator of current value.

In the ________ type of retailing, customers usually find their own goods, although they can ask salespeople for assistance.

Which of the following is NOT conducive to database marketing?

H&A is a retail chain that specializes in selling goods at very low prices. To achieve this, it stocks a very narrow assortment of basic necessities and offers customers a “no-frills” shopping experience. H&A is an example of a(n) ________ store.