In considering the transnational strategy, Nestle evaluates…

In considering the transnational strategy, Nestle evaluates the limits of decentralization. The closer they are to the consumer in activities such as branding and pricing, the more they tend to decentralize. The more they deal with production and logistics, the more they centralize decision-making. The production and logistics decisions involve ________ activities.

When firms expand into global markets, they are faced with t…

When firms expand into global markets, they are faced with the choice of reducing costs and/or adapting to the local market. When high pressures exist to lower costs, companies should choose a(n) ________ strategy or ________ strategy in order to compete in the global marketplace.

When firms expand into global markets, they are faced with t…

When firms expand into global markets, they are faced with the choice of reducing costs and/or adapting to the local market. When high pressures exist to lower costs, companies should choose a(n) ________ strategy or ________ strategy in order to compete in the global marketplace.