How does advertising differ from publicity?

New Balance, which advertises that their shoes are best used for the court, for running, or for walking, is using positioning based on:

Match the following bone cells to their appropriate function

Place the appropriate bones into their respective skeletal grouping.

Every afternoon at about 3 o’clock, Neil buys a cold drink. He either buys a Coca-Cola, a Mountain Dew, or a Minute Maid lemonade. He will not buy any other brand or type of soft drink because the three drinks make up his:

Company or branded websites that inform or entertain current or potential customers:

Via Rail is in competition with the airlines and uses positioning by:

Q1_Choice 1:  A handful of students have created the newest club on campus, the NAIT Student Book Club. Students can gather to read and discuss books based on a topic or agreed-upon reading list. Now, this new club needs to develop a campaign to create awareness and recruit students. The Selective Perception process is the umbrella term for the four steps involved in consumer information processing. A.  Identify and discuss each of the four (4) stages of the Selective Perception process. Explain how each stage will affect the ability of students to respond to the Book Club’s campaign to create awareness and gain members. What can the club do at each stage?      B.  Recommend specific ideas for promotional strategies to influence students at each stage. How would they work? Why would your suggestions be effective?     ***OR answer #2 below*** __________________________________    Q1_Choice 2:  Seatmate is the world’s first pet office chair, sit with your pet right beside you at work all day. The chair comes in varying sizes and colours and includes a fold-away access ramp to protect your pets’ back, hips, and joints when they climb up.    A.  Describe each stage of the decision-making process that a customer would go through when buying the Seatmate.        B.  At each stage, recommend one or more promotional mix strategies the company should implement in their promotional plan to specifically influence this process and convince them to buy the product.  Explain why each recommendation is appropriate.

_____ is advertising which praise the item to be sold with subjective opinions, superlatives, or exaggerations, while all the while stating no specific facts supporting these opinions.

______ is the coordination of all seller-initiated efforts to set up channels of information and persuasion to sell goods and services.