11. Choosing specific segments as the focal point for marketing efforts is __________.

43. After all the research and evaluation that goes into creating a brand name, what is the final step of the brand-naming process?

58. Elaine was born in 1987. To which generation does she belong?

5. Breaking down large heterogeneous populations into small homogenous groups is called ______________.

29. Brand equity from the customer’s perspective consists of _____.

30. _____ refers to the extent to which a brand name comes to mind when consumers think about a particular product category and the ease with which the name is evoked.

7. When a customer believes Honda makes the best and most reliable cars, this is an example of:

12. Which one its not one of the 4 Ps?

4. Which is an example of market segmentation based on demographics?

Use the following image of to answer the following: 8a.