Question 4c: Briefly (no more than 4-6 sentences) describe a…

Question 4c: Briefly (no more than 4-6 sentences) describe and explain the benefits of randomization and allocation concealment in clinical trials. In your answer, also note how we check to see if these methods were successfully implemented and what problems may arise if they were not. 

You’re a brand consultant and your client believes branding…

You’re a brand consultant and your client believes branding is about building awareness and driving trial as quickly as possible. However, you know that course of action may not be ideal. Instead, after taking Strategic Brand Management, how would you better explain brand building?