What is the gross rating points (GRP) for a media schedule that reaches 60 percent of homes with an average exposure frequency of 4 and impact of 1.5?

When the physical product cannot be easily differentiated, the key to competitive success may lie in adding valued services and improving their quality. The main service differentiators are ordering ease, delivery, installation, ________, customer consulting, maintenance, and repair.

If a marketing manager employs such marketing techniques as online buzz, student ambassadors, cool events, and street teams to reach target markets, the manager is most likely appealing to the ________ market.

When consumers use Tide TOTALCARE laundry detergent, which is used by consumers who want to obtain dry-cleaning type results at home, it is an example of ________, or switching spending from one category to another while preserving a desired experience.

Which of the following marketing communications tools is most influential at the maturity stage of a product’s life cycle?

The three criteria that determine whether a brand association can truly function as a point-of-difference are ________.

After Olay entered and took over the Indian market with its anti-aging lotion, Ponds invested heavily in a similar product which used only natural ingredients. This is an example of a ________ defense.

Cocktail lounges in restaurants are examples of ________.

Ideal ________ would exist if users could fix the product themselves with little cost in money or time.

The weighted number of exposures (WE) of an advertising message over a given medium is given by ________.