Redo is a market follower in the wristwatch industry. After noticing a shortfall in the market leader’s product, Redo improves its product to suit consumer needs and becomes a challenger for the market leader. This is an example of a(n) ________.

For the launch of “Trema,” your company’s new pocket organizer that can also be used as a cell phone, the CMO has decided that the product can be launched in international markets without any changes in its features or the marketing strategy. This introduction can be described as a ________.

Which of the following is NOT true about the two-step process by which mass communications affect personal attitudes?

In the  FABV approach, if the salesperson is discussing the monetary terms associated with the offering, s/he is talking about ________.

Volkswagen concentrates on the small-car market and Porsche on the sports car market. These would be examples of what is called ________.

An alternative to being a market follower in a large market is to be a leader in a small market. This type of competitor is called a ________.

If a consumer is shopping for a smart phone, all of the smart phone options available in the market – whether a consumer knows about them or not – is called the ________ set.

Which of the following is a sales promotion tool that is consumer franchise building in nature?

GM employees work at large customer facilities to reduce materials-management spending. This is an example of the solutions to ________ form of solution selling.

General Motors’ executives work for a short time in some dealerships, and some dealership owners work in GM’s dealer policy department. This strategy helps the company avoid conflicts with its dealers. This is an example of the ________ strategy.