A(n) ________ is a storeless retailer serving a specific clientele – usually employees of large organizations – who are authorized to buy from a list of retailers that have agreed to give discounts in return for inclusion on the list.

Deducting the desired profit margin from the price at which a product will sell, given its appeal and competitors’ prices, is known as ________.

Experience-curve pricing ________.

Which of the following modes of entry into a foreign market involves the maximum commitment and risk?

Differentiating on ________ is important for companies with complex products and becomes an especially good selling point when targeting technology novices.

Which company launched Eco-Fina packaging for its water?

Marketers embed covert messages in ads or packaging of which the consumers are not consciously aware, yet it affects their behavior. This technique employed by the marketers targets the ________ of a consumer.

Which of the following is true about the buying center?

Marketers typically focus on brand ________ in choosing the points-of-parity and points-of-difference that make up their brand positioning.

The ________ marketing sales system works by recruiting independent businesspeople who act as distributors.