Scenario: You are working a part of a newly formed entrepreneurial team that plans to launch their new product into the market. The team has defined a customer activity/need domain and has done research on customer needs/problems in that domain. The domain is feeding pet dogs or cats, and one of the problems (job to be done) identified in the research is that people that own multiple pets often find that one of their pets eats the food of the other pets. Your team has come up with a new product idea – a pet food feeder that recognizes a pet microchip and only lets the right pet eat the food. If the wrong pet approaches the pet feeder, the top closes so the pet can’t eat the food. Your team’s idea that has gotten good feedback from peers and potential customers. Based only on the information in the scenario and your thinking, describe two (2) potential target market segments using both need (identify at least 1 need) and segment descriptors (identify at least 2 descriptors) for each of the two target market segments. The format should be:  Segment 1: Segment 2:

The Discover mode of Design Thinking can be charactertized by the development of an expanded understanding of the customer – their thoughts, feelings, experiences, and _____.

Market segmentation is a useful marketing strategy through which businesses may divide a homogeneous consumer market of a sizable proportion into more defined segments, to be better to understand the dynamics of their target consumers.

There are no downsides to promoting we-ness in a new product development team (family). 

A heavyweight project organization contains _____ project links.

How did the Marshmallow Challenge (from Week 1) illustrate the Design Thinking approach? 

During what phase of product development phases, can colocation (of a virtual team) faciliate idea exchange and relationship development?

According to “Development Processes and Organizations,” when choosing an organizational structure, one important factor is: 

As described in “Fundamentals of Mapping Experiences,” when we map experiences, we are effectively mapping:

Functional organizations are usually faster than project organizations in developing innovative products.