Thinking of the three criteria in selecting test market cities, explain what ‘degree of isolation’ means. Provide an example of what could go wrong in a test market if the ‘degree of isolation’  criteria is not met.   

A main reason why the Milgram studies were conducted was because it studied ethical principles pertaining to culture and leadership. Ironically, these studies themselves were judged by many to be unethical. Using one of the five ethical tests discussed in class, explain why you think the studies were either ethical or unethical. Make sure you reference your knowledge of the study when answering the question.

Twenty percent of all residents of the USA purchased sunscreen in the past year. However, 40% of Florida residents purchased sunscreen in the past year, while only 15% of Washington state residents purchased sunscreen in the past year.   A. Provide the index numbers for sunscreen usage in Florida and Washington. Be sure to show your calculations in order to receive credit for your answers. If you do not show your calculations, the grade for the question will be zero (0). B. Provide an interpretation for what the Florida and Washington index numbers mean.

When conducting marketing research, establishing research objectives is one of the most important steps. Provide two reasons explaining why this such an important step for a marketing research firm. Provide examples to illustrate your points.

Given that the pair of triangles is similar, find the length of the side labeled n.   

Convert 92°F to °C using the formula C=59(F-32).

The length of a rectangle is 11 inches, and the width is 34 inches. What is the perimeter?  

Simplify.  82 + 8 ∙ 5 – 10

Which component below is not considered to be part of the information systems model for data processing? 

Why are women more vulnerable to developing urinary tract infections? (Select all that apply)