Which of the following refers to setting prices based on buyers’ perception of value rather than on the seller’s cost?

__________________ is identifying market segments, selecting one or more of them, and developing products and marketing programs tailored to each.

Good service companies understand the service profit​ chain, which links​ ________.

According to the​ text, __________ are perhaps the most dramatic forces affecting​ today’s marketing strategies.

Which of the following is NOT a step in the strategic planning​ process?

​________ is the process of dividing a market into distinct groups of buyers who have different​ needs, characteristics, or​ behaviors, and who might require separate marketing strategies or mixes.

The marketing process involves five steps. The first four steps focus on​ _____________, while the last step captures value from customers in return.

Mission statements should be _______________ oriented. 

Marketers must consider external considerations in establishing pricing. Which of the following represents an external​ consideration?

Which of the following generational groups represents one of the most powerful forces shaping the marketing​ environment?