A best practice in social media content creation is to create the same content across all social channels (Facebook, Twitter, Instagram) to ensure brand consistency.

What was the bounce rate of this email campaign?  Please, round to 1 decimal place. Number of … Emails Sent 10,000 Emails Delivered 6,000 Emails Opened 2,000 Emails Clicked 40 Email Conversions to Purchase 10

Which of the following attribution models would be most-appropriate for discerning the marketing tactics that are “bottom of funnel”?

How can we make a website more “crawlable” for search engine bots?

Which of the following is true of influencer marketing?

A consumer sees one of Abercrombie’s new fall sweaters highlighted on her favorite fashion blog.  She clicks on a hyperlink included in the blog post, and is immediately re-directed to the sweater on www.af.com.  In Google Analytics, this traffic is classified as:

You are looking at a company’s website to make some suggestions for SEO. Which one of the following is NOT one of the most-important things you should check?

Which of the following does NOT directly influence the position of a Google Ads ad for online retailer REI.com?

When using both HR metrics and analytics to evaluate training effectiveness, which sequence is most appropriate? 

In strategic HRM, a differentiation strategy would most likely focus on: