A customer journey map is best completed if grounded in customer research, preferably including in-depth ethnographic-style _____.

The best new products are novel, meaningful, and feasible. Meaningful means:

Customer journey maps are the same as service blueprinting.

There are no downsides to promoting we-ness in a new product development team (family). 

When examining Segmentation charactertistics, Identifiable means you should be able to identify and measure customers’ characteristics, like demographics or usagebehaviour.

Which of the following is a characteristic of why new products fail to yield the profits they should:

What are the common sources of error (misestimates) in NPV calculations?

One way to validate your product is to:

Brand ____ include elements such as: packaging, emails, advertising, trade shows.

What is the grade to pass this class?