You are the Manager of an Apple Store. The new Apple iPhone…

You are the Manager of an Apple Store. The new Apple iPhone X has just arrived and despite the high price, it is selling very fast all over the country. Your store seems to be lagging behind the pace of sales in other Apple Stores. Most of your store’s salespeople are smart, young people with big smiles and lots of energy. However, they tell you that people are balking at the price. You decide to give them some additional training. What do you focus on?