For the OLD design: 2a. If we start with 100,000 impressions…

For the OLD design: 2a. If we start with 100,000 impressions using the OLD design, how much would be spent on clicks? 2b. How much would be spent on phone calls? 2c. How much would be received from sales (before subtracting the costs of clicks and phone calls)? 2d. What would be the funnel “profit” after subtracting the funnel costs? 2e. What would be the return-on-sales percentage?