A major advantage of advertising is the ease of measuring advertising effectiveness.

The buyer and seller exchanges in transaction-based marketing are characterized by limited communications and little or no ongoing relationships.

A brand is said to have high relevance if a large number of consumers feel the need for the benefits offered by the brand.

Successful internal marketing efforts create satisfied employees who spread positive word-of-mouth messages to relatives, friends, and acquaintances.

Rebates are usually granted to customers by retailers.

Sports celebrities and actors use social media marketing to create a positive public image.

Many consumers shop for reasons other than just purchasing needed products.

To be successful at e-business, firms must establish and maintain competitive standards for customer service.

Building and managing long-term relationships between buyers and sellers are the hallmarks of transaction-based marketing.

Database marketing is not effective in identifying potential customers as it increases the marketing and promotion costs.