A marketing research organization that regularly provides a standardized set of data to all customers is called a full-service research supplier.

Asian Americans are an attractive target to marketers as they have the fastest rising income.

While price offers a dramatic means of achieving competitive advantage, it is the most difficult marketing variable for competitors to match.

All Hispanics speak the single universal form of Spanish.

The amount by which the average transportation charge exceeds the actual cost of shipping to a particular destination under postage stamp pricing is called phantom freight.

In a cluster sample, each cluster reflects the diversity of the whole population sampled.

Institutional advertising is limited to advertising sponsored by a specific profit-seeking group.

Understanding of differences among subcultures is essential for developing effective marketing strategies.

A dinner at an exclusive restaurant is a pure good.

The process of communicating promotional messages begins with encoding.