Volvo’s E.V.A. initiative uses statistics about women in car…

Volvo’s E.V.A. initiative uses statistics about women in car accidents in their campaign. Before designing or implementing the campaign, the research team most likely examined existing data to statistically analyze and draw conclusions. The research method that involves studying existing data is called _______________.

When Burson-Marsteller wanted to develop a campaign to expre…

When Burson-Marsteller wanted to develop a campaign to express support for the acquisition of ING Latin America. Before the development and implementation of the key messages of the campaign, critical information about key publics in the area are needed. What kind of research does the Burson-Marsteller PR team have to complete?

The controversy over Zara’s t-shirt design that uses a 6-poi…

The controversy over Zara’s t-shirt design that uses a 6-point star was inspired by American Westerns, according to the company. However, critics stated that Zara was anti-semitic because the star resembled the Star of David that was often used in concentration camps during the Holocaust. The difference in perspectives on what the star represented is indicative of a conflict with what aspect of culture?

The clothing company from Sweden,H&M, faced criticism regard…

The clothing company from Sweden,H&M, faced criticism regarding the factories in Cambodia that manufacture clothing for the company. The company did not agree to an interview with the show criticizing the company and did not hold meetings with government officials. H&M responded to the criticisms by speaking with the show’s reporter, as well as through their United Kingdom social media and their website. Public relations involves fostering communication and understanding to develop relationships and a strong reputation of the organization with their publics. H&M encountered the most issues with which of the following aspects of public relations with their response in this case?