While price offers a dramatic means of achieving competitive advantage, it is the most difficult marketing variable for competitors to match.

A national brand defines the image most people form when they think of a brand.

​Women’s apparel, consumer electronics, and video games top the list of top products sold online.

Publicity is the marketing-oriented aspect of public relations.

A brand name must qualify for legal protection.

An advantage of celebrity testimonials is improved product recognition in a promotional environment filled with hundreds of competing 15- and 30-second commercials.

Product managers have profit responsibility for their product group and help the retailer’s category buyer maximize sales for the whole category, not just the particular manufacturer’s product.

The term “societal marketing” refers to buyer–seller communications in which the customer controls the amount and type of information received from a marketer through such channels as the Internet and virtual reality kiosks.

A syndicated service can also be considered a type of limited-service research supplier.

Most companies set prices using competitive pricing as their primary pricing strategy.