Alissa is a tennis fanatic who likes to be informed of new tennis trends and innovative racquet technology, so she watches the Tennis World Channel daily. While watching the Tennis World Channel, she sees an ad for the new Wilson tennis racquet that will be released in less than a week. This ad specified the racquet’s new technological features, colorful design, and announced the player who would be using it in the next tournament. Wilson l knew that showing this ad would be highly appealing to tennis fanatics who would be much more likely to purchase the new racquet than the average American. Running this ad on the Tennis World Channel is an example of ____________

Boeing, Northrup Grumman, and Lockheed Martin control the vast majority of the U.S. defense contractor industry. In terms of the form of competition, this industry is an example of a(n)

Louis went to a new restaurant that just opened in town after hearing great reviews from friends and family. After having to wait for an hour, he was seated at a cramped table in the corner and his steak came overcooked. Overall, the restaurant did not perform as well as he had expected. Based on the example and our discussion of expectancy disconfirmation in lecture, which satisfaction state is Louis likely to be in?

In the recent decade, society has moved to focusing more on a healthier lifestyle that will also help keep the environment thriving. As a result, Burger King decided to introduce its meatless Impossible Whopper to accommodate customers who are vegetarian and to help reduce environmental impact. The process that Burger King used to collect and interpret information on changing social values related to meat, nutrition and sustainability that led to this decision is called…

Within the buying center, deciders are people who

Alex began working at a new company called MowTown. MowTown sells lawn and garden products, and a lot of their customers order their products online. Since most of their sales are online, MowTown wants to boost their reviews. Instead of receiving genuine reviews, MowTown makes Alex create and post fake customer reviews. What MowTown is making Alex do is called:

Sezzle is an online program that allows online shoppers to split their payment amount over time. Therefore, customers can receive their product immediately while paying off the cost of the product. What is the main type of utility discussed in lecture that Sezzle provides?

A customer consistently buys Dasani water when he purchases water. One day on a whim he decides to try Aquafina instead. He decides he likes the Aquafina water more and henceforth only buys Aquafina when he purchases water. Based on the discussion in class what brand loyalty status would we use to classify this customer?

The industry sales for at-home meal delivery kits in the U.S. in 2018 are listed below: Company Sales Revenue Hello Fresh $82 million Blue Apron $66 million Home Chef $25 million Plated $12 million All Others $45 million What was Home Chef’s market share by revenue in 2018 (rounded to the nearest whole percent)?

For 2021, Wendy’s wanted to make some changes to its look to attract more new customers. To gain more attention to its restaurant, Wendy’s decided to flip its “W” upside down to make an “M.” Now McDonalds is suing Wendy’s for violating its trademark on its famous “M.” Which law will McDonalds use in court to protect its trademark?