Transaction based marketing emphasizes retaining customers over making a sale.

Geographic indicators such as job growth give useful guidance to marketers, depending on the type of products they sell.

Frequency marketing programs are promotional efforts sponsored by organizations that solicit involvement by individuals who share common interests and activities.

In an FOB pricing policy, the seller pays all freight charges to transport the product from the manufacturer’s loading dock.

Nonverbal cues like body language and tone of voice are important to the communication process.

The secret to choosing the best advertising strategy is developing a message that best positions a firm’s product in the audience’s mind.

Supplies are also called MRO items.

One-price policies are more likely to be applied in marketing programs based on individual bargaining.

Macy’s is a retail store that focuses on fashion-oriented merchandise, backed by a complete array of customer services. It can be considered as a self-service store.

A marketing research organization that regularly provides a standardized set of data to all customers is called a full-service research supplier.