Culture is the broadest environmental determinant of consumer behavior.

Rebates are usually granted to customers by retailers.

The interactions at the first level of relationship marketing are most likely to lead to a long-term relationship.

Zone pricing completely eliminates phantom freight.

Everyday low pricing is a pricing strategy that relies on short-term cost-cutting tactics such as coupons and rebates.

Psychographic segmentation is the most common method of market segmentation.

Households with two wage earners are more likely than others to make joint purchasing decisions.

First-level relationship marketing programs typically rely on pricing and other financial incentives to motivate the customer into a buying relationship with a vendor.

Vending machines and convenience food stores are not affected by the wheel of retailing because their strategy for customer satisfaction is based on location and convenience, not pricing.

Most of the specialty stores are chain outlets with large-scale operations.