Limited-line retailers cater to the needs of people who want to select from complete lines in purchasing particular products.

Mass media such as TV ads, while still useful, are no longer the mainstay of marketing campaigns.

The target market for a product is the specific segment of consumers most likely to purchase that particular product.

Most companies set prices using competitive pricing as their primary pricing strategy.

A retailer’s merchandising strategy guides decisions regarding the items it will offer.

Some firms register a brand name before they have manufactured the product in order to prevent competitors from using the name.

Internet security software that requires periodic updates and annual product upgrades is considered a pure service on the goods-services continuum.

Firms that practice homeshoring experience the benefit of reduction in the use of energy and other natural resources thereby decreasing their impact on the environment.

Retail outlets are the contact points between the channel members and ultimate consumers.

Brand preference is the stage of brand loyalty at which consumers rely on previous experience with a branded product when choosing it, if available, over competitors’ products.