Mass merchandisers usually provide the same depth of assortment as a department store within each product line.

Lysol sanitizing wipes entered the market at a low sales price and was supported by heavy couponing. As the initial trial period passed, the pricing slowly rose and the couponing became more infrequent. This activity is an example of penetration pricing.

Markup can be expressed as a percentage of the total cost of the product or the selling price.

A promotional outlay for a family brand benefits all items in the line.

The most effective testimonial ads link the celebrity and the advertised good or service.

Cooperative advertising campaigns originated to take advantage of the media’s practice of offering lower rates to local advertisers than to national ones.

A sponsor purchases access to the sponsored activity’s audience and the image associated with the activity.

Successful interactive advertising adds value by offering the viewer more than just product-related information.

A price of $ 9.97 is less likely to appeal to customers than $ 9.95 or $ 9.99.

Direct communications, other than personal sales contacts, between buyer and seller, designed to generate sales, information requests, or store or website visits is referred to as direct marketing.