Rising in popularity during the 1990s, power centers offered value because they underpriced department stores while providing a huge selection of specialty merchandise.

Specialty stores typically carry convenience and shopping goods.

Citibank offers an opportunity for credit card customers to transfer balances from competitive cards and pay low financing for a six-month period. After the introductory period is over, the rate will increase to the normal interest rate. Citibank’s strategy is to penetrate the market and obtain increased market share.

The purchaser of a shopping product lacks complete information prior to the buying trip and gathers information during the buying process.

The “brand relevance” dimension of the brand personality refers to a brand’s ability to stand apart from its competitors.

Price is generally the deciding factor in purchasing raw materials since the costs vary widely across markets.

National brands sold exclusively by a retail chain are called captive brands.

Customer relationship management systems are more beneficial to retailers than to B2B firms.

Cooperatives help independent retailers to compete with chains by providing volume buying power.

Karen prefers to buy Chemtec’s cleaning products over other brands if they are easily available in the market. Karen is in the brand insistence stage of brand loyalty.