A company that gathers volunteers to try products and then relies on them to share their experiences with friends and colleagues is adopting a frequency marketing approach.

Lifestyle centers seek to offer the intimacy and easy access of neighborhood village retailing with a fashionable cachet.

The pricing strategies seldom influence consumer perceptions of a retailer.

Trade-ins are seldom used in sales of durable goods.

The market shares for generic products increase during economic downturns but subside when the economy improves.

An excellent brand name or symbol in one country may prove disastrous in another.

Marketers classify goods and services by considering the purchase patterns of the majority of buyers.

If merchandise selection changes frequently to follow fashion trends, advertising is typically used to promote current styles effectively.

Small manufacturers usually assign a category manager to each major channel such as grocery stores or drugstores, instead of each retail chain.

The function of an IMC strategy ends with delivering promotional messages to intended audiences.