A chocolate bar bought while standing in the checkout line is an example of staples.

A syndicated service can also be considered a type of limited-service research supplier.

Successful customer relationship management systems reduce costs by empowering customers to find the information they need to manage their own orders.

A marketing research firm can provide technical assistance and expertise not available within the contracting firm.

Setting clear goals helps everyone involved in the marketing campaign to aim their efforts in the right direction.

Analysis of sales performance records helps marketers to find clues to potential problems.

A quota sample is a nonprobability sample divided to maintain the proportion of certain characteristics among different segments or groups seen in the population as a whole.

Directing consumers to a specific landing page for a marketing campaign, rather than the company’s home page first, helps potential consumers to participate in a conversation with the marketers.

In a cluster sample, each cluster reflects the diversity of the whole population sampled.

Studying the underlying causes of customer defections, even partial defections, can be useful for identifying problem areas that need attention.