‘______ is defined as a “strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.”

The lowest step of the content value ladder is also known as which of the following?

The term is what search engine marketers call the space on the screen where listings are virtually guaranteed to be viewed.

________ are “multi-phrase search queries” while _______ use web properties (i.e. links pages) to send one link to the home site and another link to the next property.

Describe the various events covered regarding what the ‘Digital Dirt’ video in Week 6 was about. Or write Did Not Watch as your answer if you didn’t watch it.

Which of the following is NOT a step in consumer decision-making?

Someone associated with a university who is conducting research must get review and approval for most projects, often within a ‘human subjects review,’ from their institution’s IRB, which stands for .

Which type of content refers to seminal pieces of work that help to define a phenomenon or shape the way people think about something for a long time?

According to Chapter 9, which of the following refers to the moment a consumer uses the product and feels satisfaction or dissatisfaction?

When researchers make participants aware of the research and its benefits and implications and they are given the opportunity to withdraw or move forward, they are acting under which of the following policies?