Advertisements often portray young, attractive people having fun in order to induce positive emotions in prospective consumers, which will then lead them to purchase the product. When evoked by the content of the advertisement, those positive emotions serve as the

Remembering ________ is an example of free recall.

Rats are able to navigate a maze in novel ways and without being rewarded, likely because they have developed an internal mental representation of the maze. What is this representation called?

Complete the following analogy with the appropriate term: Preparedness is to classical conditioning as ________ is to operant conditioning.

If your dog barks while sitting on your right side, the sound will arrive at your left ear ________ and will sound ________.

Which of the following explains the key difference between the proprioceptive and kinesthetic senses?

All of the following are accurate differences between rods and cones EXCEPT

When does the hippocampus show the most activity?

When Ana was recovering from food poisoning as a child, she could only eat soft foods such as mashed bananas. Now, as an adult, she can’t stand the taste of bananas, even though they weren’t what made her sick. What is this an example of?

Consider the following word list: BIRD, BALL, BOOK, PHONE, PEN, CUP, COFFEE. Which word from the list would be most likely to be remembered, based on the primacy effect?