The following sociological characteristic of the business-to-business marketplace make word-of- mouth influence critical

Vicious circles:

Most social influence today is through:

Accusing suppliers of price gouging you when demand greatly exceeds supply and then exploiting a suppliers’ vulnerability by hard bargaining when supply greatly exceeds demand is:

In export markets local managers take the lead on:

Perfect competition has:

Observational research led IKEA to design __________for its Japanese customers.

Typical samples range in size from?

Subliminal advertising:

Usage behavior is driven by?