In the last three months on Amazon.com, I purchased dish det…

In the last three months on Amazon.com, I purchased dish detergent, cable modem, dog collars, lotion gift set, queen bed sheet set, contact solutions, shampoo, iPhone case, HP OfficeJet Wireless printer, and kindle ebooks. And, I use my Amazon Prime membership at Whole Foods for discounts. Based on this information, which competitive priority best describes Amazon’s intent?