Different customers have different needs and expectations— your goal should be to meet those needs profitably, which means understanding the customer-imposed costs and profitability. 

All stages of an enterprise are involved, either directly or indirectly, in fulfilling a customer request.

If all functional strategies are deliberately aligned with each other and with the overall competitive strategy, then the company profit will be maximized

Product availability is not an important element of an order fulfillment system

Efficient supply chains

When designing an order fulfillment system all customers are created equally and all fulfillment experiences are equally critical

During the Discussion of Delivering Customer Needs, Jeff Bezos’ Focus in Customer is driven by his passion to reduce cost and improve cash at all costs regardless of impact on service

During our e-Commerce and Omni-channel class’s e-Commerce goas as Amazon goes, they describe several challenges to make this work clockwise. They named:

During Class II, Supply Chain Strategy, the scope of strategic fit video, common goals and continuous improvement is key to deliver competitive advantage. 

As supply chain managers is not our responsibility to manage the tradeoffs of service, cash and cost